Impact-driven content & copy for the passionate small business owner.

Let’s get in the flow, together.

Say goodbye to that blank Google doc and cursor-of-death and hellloo to the customized
content marketing and copywriting strategy you’ve been searching for.

No more downloading yet another freebie you hope will be the answer to your problems.

No more templated content calendars that make zero sense for your business.

…and certainly no more thoughts of taking out a second mortgage to hire a cookie-cutter marketing agency that is going to take what makes you, you, out of your marketing.

Get the website copy that your brand so deserves (which will make Google drool and your ideal customers jump at the opportunity to get to know you better), a customized social media plan, or even just someone to take everything you have and add some SEO magic to it.

Here’s a few ways I can help you, friend.⤵

Website Copywriting For Small Business Owners

  • You’ve tried DIY-ing your website copy and something’s just not sticking.

  • You’ve been staring at a blank Google doc for DAYS and every time you return, you have a singular bead of sweat roll down your forehead because you literally have no idea what to write.

  • You know who you want to help, and what makes you and your services so special, but have no idea how to get that messaging out of your head and onto the page.

  • You nod your head lightly and smile whenever someone mentions the term SEO (search engine optimization), but actually have no idea what it means, or how to implement it, but you’re pretty sure it’s important.

Sound on point? My website copywriting services are all about getting to know you, your business, and what sits at the heart of it all. No cookie-cutter solutions, just us sitting down for a chat, and then me taking your story and spinning it into beautifully written copy that sounds just like you.

Bespoke Blogging Packages

  • You have a beautiful website, but the traffic is dismal at best, and it’s not generating any leads for you.

  • You know blogging is important, but you don’t have the time or energy (because you are busy wearing all the other small business owner hats) to take it on yourself.

  • You’ve got a rough idea of what you want to talk about, but don’t know how to make it SEO-friendly while still feeling like “you.”

  • You want to provide value to your audience and feel like a blog would be a great place to do so, but you just don’t know where to start.

  • You’re ready to invest in a sustainable, organic strategy that will help you grow an audience of loyal readers over time.

From beginner blogging bundles just to get you started, to ongoing support you barely need to think about – check out all of my SEO-focused blogging packages to see if something piques your interest!

Collaborative Content Packages & Social Media Management

  • Keep THINKING you should post something on social media but get stuck and either share nothing, or post something just for the sake of posting and none of it really goes anywhere.

  • Aren’t really sure what the end game is, or feel icky promoting yourself.

  • Have way too much other stuff on your plate and really just want to hand off the obligatory “content creator” part of your role as Chief-Everything-Officer.

  • Would love to have an actual strategy, someone to keep you on track, and someone who can help you figure out what’s working, what’s not, and how to make it all a little more joy-filled.

  • Would love to have some gorgeous, cohesive, on-brand graphics (aka carousels, reel covers, etc), but again, don’t have the time, motivation, or understanding to pull them together.

Sound like you? Excellent. We’re about to become content besties! Given the bespoke nature of these packages, I only work with a select few clients a month on collaborative content. Learn more and choose from a mix-and-match style of services by clicking the big ol’ button below!

Handing over the reins to let someone else tell your story can be scary, I get it.

But sometimes, when you have someone on the outside looking in—they see and hear things in a way that you’ve never considered.
I’m a sounding board here to help you articulate the real purpose, drive, and meaning behind why you do what you do, and communicate it to the world.

Don’t Take Our Word For It Though….

  • “It all started when clients were messaging and responding to things that I hadn't written. Curious, I went to my social media feed to find posts that sounded so like my own words I had to question whether I had written them. The words were excellent and so close to my voice that they fooled me and my closest friends, but more importantly, my analytics soared. There was something different in the way that Danielle posted that was getting really great traction, literally doubling the engagement. Dani listens, hears, questions and then goes for it. She has polished my website, social media and literature to a level that I had only hoped for. She has helped me to hone my message and then offer it in a way that people really engage with. I feel like I hit the jackpot in working with her.”

    - Allie Chisholm-Smith, E-RYT 500, MES, Studio Owner, YTT Creator, Allie Chisholm-Smith Yoga

  • “As a Content Marketing Manager, it can be difficult to keep writers on brand, but that was never a problem when working with Danielle. She innately understands brand messaging, and her writing was always superb.”

    - Shelley Little, Content Marketing Manager, Dig Marketing

  • “Having worked alongside Dani on social media, content creation, and copywriting I was always impressed by the quality and timeliness of the work she delivered. Dani contributes many ideas on how to make improvements and to ensure what she is creating is the most impactful product for the target market. Dani asks thoughtful questions in order to understand expectations and vision and has a really clear, easy to digest, and inspiring heart centered writing style. I would highly recommend Dani if you are looking for support with thoughtful social media content, newsletter creation, website copy, and blog posts.”

    - Courtney Sinclair, Founder, Court Outdoors

  • ”During her time working with Northern Edge Algonquin, Danielle proved herself to be an integral, flexible member of our team. As a writer, Dani was quick to learn our voice and create messaging and communications that felt true to our brand and spoke to our heart-centred community. She joined us in researching better SEO and rewriting our website to greatly improve our online presence and continued the thread through the creation and co-creation of many blog posts, social media posts, and e-newsletters. She comes with a ton of experience and technological proficiency, and is quick to learn and adapt to new systems and tools. I found Dani was always eager to help out, voice her unique insights, and put her expertise to use in promoting our retreats and centre. She's an excellent ally for any small team.”

    - Tim Lucier, Director of Operations, Northern Edge Algonquin

Not Sure What You Need?
Let’s Have a Heart-to-Heart!

Book a free 30-minute heart-to-heart clarity call! You can fill me in on what you think you need & where you are struggling most, and we’ll go from there.